The Bowling Green Holiday Parade is a cherished event that brings the community together to celebrate the season with a magical blend of tradition and innovation. I was asked to to create an entirely new brand for this iconic event. The goal was to craft a cohesive identity that would shine across all platforms—television, social media, and live experiences—while embracing a neutral, inclusive holiday feel.

A Neutral Holiday Look and Feel: The design team worked to balance festivity with timeless elegance. A palette of rich greens, snowy whites, and warm golds anchors the brand, evoking the season without leaning into specific holiday motifs. Patterns inspired by falling snow, festive ribbons, and frosty mornings subtly decorate the visuals, creating a sense of wintery wonder.

A Fully Realized Television Brand
The broadcast elements are the heart of the new brand,
designed to bring the magic of the parade into homes across the city and beyond. This included

• Show Open: A dynamic, visually stunning sequence featuring animated elements like sparkling lights, swirling snow, and cheerful parade floats. It sets the tone for the live broadcast and builds excitement for the event.
• Promotional Pieces: Eye-catching promos aired in the weeks leading up to the parade, highlighting key details and inviting everyone to join the celebration.
• Live Broadcast Show Elements: Lower thirds, transitions, and festive graphics enhance the live broadcast, providing seamless integration and a polished on-air experience.

Social Media Graphics
To engage the community and spread the word, a suite of social media assets was created. From Instagram stories to Facebook banners, every piece aligns with the brand’s cohesive look, offering playful animations, parade sneak peeks, and opportunities for community interaction.

Why It Matters
The Bowling Green Holiday Parade isn’t just an event—it’s a celebration of the city’s spirit, creativity, and togetherness. This new brand breathes fresh life into the tradition, ensuring it remains a highlight of the holiday season for years to come.

We’re proud to have partnered with the city of Bowling Green to build this enchanting new identity, blending nostalgia with modern design to create something truly magical.