WTOL 11 has long been a cornerstone of Toledo’s news landscape, delivering stories that inform, inspire, and connect our community. Now, their newsroom reflects that same energy, creativity, and sense of place with a stunning redesign that transforms blank walls into vibrant, welcoming spaces. This complete transformation celebrates Toledo’s unique character while setting the stage for innovation and collaboration.

A Bold Vision: From Blank Walls to Bold Statements
The redesign began with a blank canvas—plain walls and neutral tones that lacked the vibrancy and personality of WTOL 11’s dynamic brand. The goal was to create a space that would energize the team, welcome guests, and inspire sales clients with a bold, modern design.

Environmental Graphic Design (EGD) That Tells a Story
Through environmental graphic design, the newsroom now tells the story of Toledo and its connection to WTOL 11. Key elements include:
• Toledo Landmarks in Focus: Striking photography of well-known Toledo landmarks, such as the Maumee River Bridge, Toledo Museum of Art, and iconic downtown skyline, showcased throughout the space.
• Bright, Energizing Colors: A palette of vibrant reds, blues, and yellows—reflecting WTOL 11’s brand colors—adds warmth and personality to every corner of the newsroom.
• Slide Wall Feature: A stunning wall installation with bold diagonal lines and layers of lighting, adding depth and visual interest while symbolizing movement and progress.

A Welcome That Sets the Tone
The transformation extends beyond the newsroom, with indoor and outdoor designs that create a welcoming experience for everyone who enters the studio:
• Lobby and Entrance: Eye-catching signage, illuminated by modern lighting elements, greets guests with the WTOL 11 logo and a sense of professionalism.
• Outdoor Elements: Updated exterior designs, including bold building wraps and welcoming signage, make a strong first impression on visitors and clients.

Lighting That Inspires
Strategically placed lighting throughout the space enhances the bold design, highlighting key elements and creating a dynamic atmosphere. Whether it’s the glow of accent lighting on the slide wall or the warm tones in collaborative spaces, every detail is designed to inspire productivity and creativity.

A Complete Transformation
The redesigned WTOL 11 newsroom is more than a workspace—it’s a reflection of the station’s values, community roots, and commitment to excellence. By incorporating bold designs, iconic Toledo imagery, and a welcoming atmosphere, this space energizes the team and impresses guests, leaving a lasting impact on everyone who visits.

We’re proud to have partnered with WTOL 11 to bring this vision to life, transforming the newsroom into a vibrant space that embodies the spirit of Toledo and the innovation of modern journalism.