Creating a commercial for a kitchen and bathroom cabinet company isn’t just about showcasing beautiful cabinetry—it’s about simplifying a process that can feel overwhelming for many consumers. The client came to us with a complex idea, a message that was packed with technical jargon and layers of information. While their products were top-of-the-line, their communication needed a serious facelift. The challenge? To turn all of that complexity into something simple, straightforward, and accessible. In the end, we stripped away the noise and delivered a clear, concise message about how easy it is to transform your space with just three simple steps.

Start with Simplicity
The first hurdle was the message itself. The company’s initial idea was loaded with details about installation, customization options, and features that, while important, could easily overwhelm the average shopper. Our job was to cut through the clutter and boil it down to the basics: measure, order, ship.

By focusing on this “1-2-3” approach, we not only made the message more digestible but also allowed potential customers to see the process as something they could manage with confidence. The goal was to make it feel less intimidating, empowering the customer rather than overwhelming them.

Bringing the Vision to Life with Custom Animation and Illustration
The next challenge was how to visually represent this streamlined process. We knew the message needed to be clean and simple, but we didn’t want the visuals to feel flat or uninspired. Enter animation.

We shot our talent against a green screen, which allowed us to place her into an animated environment where the process of measuring, ordering, and shipping could be illustrated in a playful and engaging way. The idea was to create a scenario where the person appeared to effortlessly navigate through each step, and with a little help from animation, we could make the installation process seem seamless and achievable.

Imagine a tape measure that stretches out in a smooth, almost magical arc. A bright, welcoming online store where choosing cabinets is as easy as clicking through a catalog. And then, a delivery truck pulling up to the customer’s doorstep, delivering the cabinets right on time. The animation brought these elements to life in a way that felt almost whimsical, transforming a potentially stressful task into a fun, approachable experience.

Using Color to Evoke Confidence and Calm
The color palette was also a key part of the strategy. We chose blue, yellow, and white—colors that are often associated with calm, trust, and positivity. Blue evokes reliability and professionalism, while yellow brings in warmth, energy, and optimism. White was used to keep everything feeling fresh and clean, enhancing the idea that this is a simple process, not a complex, daunting project.

By using these colors strategically, we were able to reinforce the message of ease and trustworthiness. These hues weren’t just aesthetically pleasing—they were an intentional part of making the process feel non-intimidating.

The Magic of Green Screen Technology
One of the standout aspects of this commercial was the use of green screen technology. The talent, shot against a neutral background, was then digitally inserted into the animated environment. This allowed us to have complete control over the setting and style, ensuring the focus remained on the product and the process, rather than any distractions in the background.

The animated space was designed to feel modern yet inviting, with a touch of whimsy to ensure that the commercial didn’t feel like a dry instructional video. It was important to give the viewers a sense that installing cabinets could be as easy as watching a story unfold, all while still emphasizing the high-quality nature of the products.

The Final Product
A Clear, Concise, and Empowering Message
The final commercial brought everything together into a cohesive package. With its 3-step approach, bold colors, and creative animation, the ad delivered the company’s message in a way that was crystal clear and—most importantly—appealing to the viewer.

In the end, the client was thrilled with the result. By simplifying the messaging, using playful animation, and focusing on the three simple steps to buying and installing cabinets, we created a commercial that removed the intimidation factor and put the product front and center in a way that felt accessible to everyone.

Sometimes, the best way to promote a product is not by showing how complicated it can be—but by showing how effortlessly it fits into your life. And with the right creativity, even a product as essential as kitchen and bathroom cabinets can feel like a fresh, exciting addition to any home.