The new visual identity of FOX 36 is a reflection of the network’s desire to break free from the traditional corporate mold and assert itself as “the cool new guys in town.” Designed to resonate with a younger, dynamic audience while still honoring FOX’s rich legacy, the new brand identity is as daring and energetic as the shows it promotes.

A Fresh Take on the FOX Network Logo
At the heart of this redesign is a revamped FOX 36 logo, which is anything but conventional. The traditional FOX text has been given a distressed, grungy makeover—think chipped paint, with rough edges and fragments missing from the letters. It feels raw, rebellious, and unapologetically modern. This is not your parent’s TV station. It’s a statement that reflects the bold direction the network is heading in. The distressed effect gives the logo a sense of movement and energy, almost like it’s been through a transformation of its own—much like the network’s evolving content.

But it’s not just about the logo. It’s about the entire aesthetic experience. The key visual elements—the bright colors and paint splatters—are designed to catch attention in every context. The striking white text is backed by a vivid red paint splatter that makes the logo pop, even against the busiest of backgrounds. The energy of the splatter creates a contrast that grabs your attention and pulls it toward the network, making sure you don’t look away. It’s dynamic and full of life, perfectly reflecting the fast-paced nature of FOX 36’s programming.

Grunge Meets Modern
The new branding is more than just a logo. It’s a complete visual overhaul, incorporating a distressed palette of bright colors that reflect the vibrancy of FOX 36’s lineup. The juxtaposition of grungy textures with bold hues of red, yellow, blue, and green creates a unique tension—one that feels both gritty and exhilarating. This is a brand that isn’t afraid to be loud, to be brash, and to make a statement. It’s designed to stand out in the crowded media landscape, drawing viewers in with its energy, vibrancy, and distinctive flair.

FOX 36’s new look takes full advantage of the iconic FOX Network shows, seamlessly blending them into this fresh identity. Whether it’s The Simpsons, The Big Bang Theory, Two and a Half Men, or sports programming like Major League Baseball, NFL, and NASCAR, each show is represented by custom artwork that mirrors the colors of the show. This allows the branding to feel consistent, yet unique to each piece of content.

A Full Branding Experience
This new branding isn’t just for television screens—it extends across all touchpoints. On-air promotional graphics and animations are infused with this modern, colorful aesthetic, creating a cohesive, high-energy experience for viewers. Inside and outside the FOX 36 headquarters, environmental wall art brings the branding to life in large, eye-catching formats, ensuring that every corner of the building reflects the exciting new direction the network is taking.

Print materials, social media toolkits, and promotional assets all feature this bright, distressed style, reinforcing the bold and contemporary personality of the brand. But perhaps the most eye-catching of all is the fully vinyl-wrapped Jeep Wrangler that proudly sports the FOX 36 branding. This mobile billboard captures the attention of anyone who happens to see it driving by, spreading the network’s cool, modern vibe wherever it goes.

Not Your Parents’ Station
For FOX 36, the new branding is more than just a visual refresh—it’s a tool to help them connect with the next generation of viewers. When the sales team heads out on calls, they don’t just present a station—they present an attitude. “They’re not your parent’s station, they’re the cool new guys in town” is the message they’re conveying, and the branding drives that narrative home with every visual.

In a media landscape where brands are constantly vying for attention, FOX 36’s new identity is unapologetically bold, memorable, and fresh. It’s a perfect mix of edgy and fun, effortlessly capturing the spirit of the network’s content while appealing to a young, forward-thinking audience. FOX 36 isn’t just a station—it’s a cultural force, and its new brand identity makes that clear at first glance.